Chrysler’s auspicious entry into the Chinese market.
Chrysler has brought a special edition of its 300 sedan to the 2012 Beijing Auto Show to mark the automaker’s reentry into the lucrative Chinese market. The Chrysler 300 Ruyi features custom touches designed specifically for Chinese car buyers. Meaning “as one wishes,” the Ruyi symbolizes prosperity and good fortune, and is often represented as a curved decorative object, such as a scepter. The Chrysler brand will be hoping its 300 sedan, along with the Grand Voyager minivan, are met with similar good luck when they go on sale in China later this year.
Chrysler 300 Ruyi
Sporting a “Maximum Steel” paintjob, the 300 Ruyi sports dark chrome on its door handles and grille surround. Other exterior modifications include bluish steel-grey tinted glass, a ruyi Chinese character badge on the rear deck lid, and ghosted speed stripes running along the sides. This broad-shouldered American sedan is also fitted with 22-in. alloy wheels that, according to Chrysler, feature curved spokes meant to symbolize a ruyi scepter. The cabin features custom leather seats, a liberal sprinkling of black chrome and, as you might have guessed by now, a ruyi-inspired design embossed onto the seat backs.
“We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand,” said Saad Chehab, President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC. “By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept.”
The Chrysler 300 sedan arrives in China this June, powered by a 3.6-liter Pentastar V-6 with 8-speed automatic transmission. As competition becomes fiercer and Chinese car buyers more savvy, the American auto giant will need more than good luck to establish a solid sales presence in this country of approximately 1.3 billion inhabitants.
Source: Road And Track